Macbeth Murder Essay

Guilt is one of the hardest emotions to control. It implants itself in one’s mind and is almost impossible to get rid of. Shakespeare’s Macbeth as well as Edgar Allan Poe’s The Tell-Tale Heart demonstrate how murder can lead to unexpected guilt. The main characters from both pieces commit murder and feel guilt for killing their victims, and also feel nervous about getting caught so much that they spell their own doom. Guilt is a very hard feeling to get rid of. Both Macbeth and The Tell-Tale Heart demonstrate how people live with guilt. After Macbeth murders Duncan, he feels like he made a big mistake. â€Å"Will all great Neptune’s ocean wash this blood clean from my hand? No; this my hand will rather the multitudinous seas incarnadine, making the green one red. † (II, ii,ll 60-63) This quote reveals how Macbeth feels guilt about killing Duncan. He feels as if he will never get the blood, which is his guilt, off of his hands. Macbeth utters this quote out of sheer remorse for murdering Duncan because he believes that he was a good king and did not deserve to die. In addition, Macbeth feels like the dried blood stained on his hands is similar to the guilt fallen on him by Duncan’s murder, it is very difficult to get rid of, and will leave its mark if he tries to find someone to talk about it with to relieve his remorse. He must bottle up his guilt and only speak of it with Lady Macbeth who shows him no sympathy. In addition to feeling guilt, Macbeth is so nervous after he commits murder, that he ultimately spells his own doom by giving himself away. â€Å"O, yet I do repent me of my fury, that I did kill them. † (II, iii,ll116-117). Once it is found that Duncan is murdered, Macbeth says that he killed his guards because he was so angry with them. What really happened was Lady Macbeth killed them after Macbeth killed Duncan so that the evidence could not be traced back to Macbeth. Macbeth gives himself away by saying that he killed the guards, as there was no time to do it because he had just found out about Duncan’s death. This eventually leads to Macbeth being caught by Macduff who realized Macbeth’s mistake through the panic of the moment. The Tell-Tale Heart’s story is very close to that of Macbeth’s. The narrator also feels guilt after killing an old man because of his hatred of the old man’s â€Å"evil eye†. â€Å"Anything was more tolerable than this derision! I could bear those hypocritical smiles no longer! I felt that I must scream or die! And now—hark! Louder! Louder! Louder! Louder! †(Poe, 4). The narrator kills the old man and when the police come to interrogate him, he plays it off nicely and invites them in to talk. Eventually, the narrator’s guilt gets to him and he begins to hear the floorboards knocking, mimicking the beat of a heart. The narrator’s guilt comes back to him in the form of knocking floor boards, because he buried the man under those very same floorboards in his own house. He cannot get over the fact that he murdered the old man and hears knocking because of his grief and remorse. In brief, the knocking gets louder and louder as an expression of his grief that is growing stronger and stronger as he talks to the police. Moreover, the narrator of The Tell-Tale Heart, after assuring that he will get off scot-free, gives himself away due to how nervous he is. â€Å"’Villains! ’ I shrieked, ‘dissemble no more! I admit the deed! –tear up the planks! Here, here! – It is the beating of his hideous heart! † (Poe, 4). In this quotation, the narrator cracks under the pressure of being with the two police men so close to the old man’s body and gives himself away. The narrator is nervous that he will be caught, but plays the murder off well until finally his nerves cause him to hear the old man’s heart beating, and everything comes falling down from this point. The narrator feels so nervous that he finally shouts out where he hid the old man’s body and tears up the planks to reveal his body. If it were not for the narrators nervousness he would have got off scot-free, just as Macbeth could have as well. All in all, Both Shakespeare’s Macbeth as well as Edgar Allan Poe’s The Tell-Tale Heart demonstrate how guilt is inevitable after murder and is very difficult to deal with. In addition, both pieces demonstrate how nervousness can cause individuals to crack and give themselves up. Unfortunately, guilt and nervousness are what caused both these characters plans to crumble to dust.

Rear Window; Alfred Hitchcock

After watching Rear Window for a second time I’ve come to realize that not only is Alfred Hitchcock a great director, but also a great movie watcher. What I’m trying to say is that he knows exactly what people want to see in certain movies. Voyeurism captures the attention of anyone, viewers want to â€Å"spy† on the characters without being seen, and they want to be in positions that reality doesn’t allow them to be in. Hitchcock knows this feeling all too well, making one of the greatest movies of all time around that one obsession viewers have. This is why Rear Window is a great movie for ENC 1102, along with the romantic tension and multiple subplots. The first time a saw the movie I really didn’t see the voyeurism of the film, mostly because it was in my high school humanities class and was told to figure out the story behind the thriller. The teacher told us to find out the mystery of Mr. Thorwald. But after refreshing myself of the movie a noticed that Hitchcock was a very smart, nosy man, just like the rest of society. I pictured Hitchcock in the wheelchair watching all those people out of his window, and then myself and came to realize that anyone would watch if it were open to you. This led me to recognize that the movie, behind the crime investigation, was all about voyeurism and how people love to see without being seen. I watched it with my brother, who is a film major at UCF, and he too thought the same thing. We discussed the movie afterwards and he came to appreciate the movie for being shot in one area. The one person that does get to live the voyeurism in the movie is James Stewart. He’s the perfect main character, L. B â€Å"Jeff† Jeffries, who is a photojournalist. While on the job he broke his leg at an auto race after a big crash. Because of this he is confined to his own apartment and begins to watch all his neighbors and how they go about their day. Behind his building is a courtyard joined by three other buildings. Throughout these three building are different characters that Jefferies watches. There’s a frustrated yet fun loving composer in the building to his right, a middle aged couple with a small dog, a dancer who seems to enjoy practicing her routines, a lonely woman who seems to live in a fantasy world, and a salesman and his unfounded wife all in the building in front of him and a pair of isolated newlyweds that live behind the shades of their apartment window to his left. As he sits cooped up in his apartment he begins to notice everyone’s behaviors, when suddenly the salesman’s wife has disappeared. Jeffries and his girlfriend, Lisa Freemont, played by Grace Kelly, become suspicious of the salesman Mr. Thorwald. He begins to watch him every day and notices things that make him that more suspicious, like sending a suitcase off somewhere, having all his wife’s jewelry, or washing the knife and saw in his sink. Where did she go? What's in the trunk that the salesman ships away? What's he been doing with the knives and the saw that he cleans at the kitchen sink? Rear Window was released on August 1, 1954 and was shot in Los Angeles, California. Its company is Paramount Pictures and is in full color and sound. It is listed under many different types of genres like crime, mysteries, thriller and romance. It was nominated for four Oscars, best cinematography, best director, best sound, and best writing. It was nominated in nine other categories at smaller award ceremonies and won four of them. Directed by Alfred Hitchcock and had two main characters, L. B Jeffries and Lisa Freemont. Though the movie is one of the greatest ever made by Hitchcock and is supposed to be shot through a rear window, I find it hard for people to have interest in a movie with two main shots. In the movie you see the buildings and courtyard the majority of the time, the other shots being the one of Jeffries apartment and close ups on the individuals in their homes. A user from IMDB. com didn’t like the movie at all, â€Å"I got impatient with Hitchcock's penchant for manipulating reality, as if it didn't matter, in setting up his character conflicts towards suspenseful endings. It's all to do with believing what you see. One should not take for granted any audiences, all of whom are familiar with real life. † (Johnclark-1). Mr. Clark went on to talk about how he felt Hitchcock didn’t bring reality into the film, one of the examples being that in New York no one ever left their doors unlocked and windows open, in fact â€Å"we installed police locks† says Clark. So another reason some people didn’t feel this movie should be ranked as one of the greatest all time. But we go back to voyeurism, and people can’t help but be nosy, and get into other people’s business. Because of this one obsession Hitchcock gets you tangled in subplots and thrilling murder stories. Unless you pay close attention and watch for those unrealistic moments in the movie, you will never even notice them. As I sat and watched the movie never did I think about what people in New York really do with their doors or how often their leave their windows open. What I’m trying to say is that you will never notice these things unless you were told about them prior to watching the movie. I must admit, after reading that review I did see those moments in the film, but never did I think about them when I saw it the first two times. I am more than positive that if you show this in an ENC 1102 class they too will not notice the unrealistic lifestyle in the movie. Another couple reasons to show it in ENC 1102 is because of the voyeurism, romantic tension, and the films multiple subplots. If there is a group of people that love to be part of drama, and know everyone’s business, it’s the age group of 18 to 20 year old college students. They will be so enriched with all the inquisitiveness going on in the movie that they won’t have problems for a week or two in their personal lives. The movie provides an insight on all the characters that live in buildings around that courtyard, and a voice over from Jeffries that voices his thoughts on all their lives. That brings me to my next point, the multiple subplots in the movie. Hitchcock gives the viewers all kinds of stories from the romantic couple who are rarely seen, to the bachelorette ballerina who brings home a guy every night, to the women who can’t get a man and begins to make believe she invites one over for dinner. Another couple with the dog, they show love to each other through the dog, then the musician who throws parties to show off his new music, but struggles just to get there and finally the salesman and his wife, the main story, the murder. Hitchcock develops all these plots that revolve around murder case. They all have something to do with it, or are related in some way to that couple. I don’t believe an 1101 class could keep up with multiple plots as in Rear Window. And then there’s the romantic tension between Jefferies and his girlfriend Lisa. It’s just another part of the movie that anyone could relate to, not just 1102. Jeffries is very intrigued by this woman but has a heavier burden on his mind, the crime across the courtyard. She insists time after time, but he never really takes his mind completely off the situation at hand. As I sat a watched Rear Window for the second time with my brother I asked him a couple questions throughout the movie to get his, soon to be, expertise on what he thought about certain parts. It was a good experience for me knowing that he has a better eye for things that regular movie goers like myself usually don’t tend to catch. He helped me understand the movie a little more, and discussed with me what Hitchcock was trying to do in his film. Even though he’s close enough, my brother doesn’t count as a critic, here are some experts on what they thought about the movie. James Berardinelli liked the movie mainly, once again, because of it voyeurism. He though Hitchcock had a great background on voyeurism, â€Å"One of the most engrossing, and, in its own way, groundbreaking, studies of voyeurism is Alfred Hitchcock's Rear Window. The film is universally regarded as a classic, and a strong cadre of critics and scholars considers this to be the director's best feature. †(Berardinelli p. 1). He goes on to talk about the movie and its suspense, but also the great main character played by James Stewart, â€Å"Not only does the movie generate an intensely suspenseful and fascinating situation, but it develops a compelling and memorable character: L. B. Jefferies, a top-flight photographer who, as the result of an accident that left him in a leg cast. (p. 1). Another praise on the movie comes from Christopher Null; he too thought the movie was a classic. The aspect of the movie that caught his eye was the way Hitchcock made it all from a rear window, â€Å"the master craftsmanship on display, placing virtually the entire film within the confines of L. B Jeffries apartment has few parallels in modern cinema. †(Null p. 1). He too agrees with me on another aspect of this great film, helping it to be one o f the all time greatest, not only for Hitchcock but for all movies. And finally my last critic is Lucia Bozzola, who liked the film for its one main shot, â€Å"Keeping the camera in Jeff’s apartment (except for a couple shots near the climax), Hitchcock limits the audience’s view to what Jeff can see and hear from his immobilized perch. †(Bozzola p. 1). Even though I thought this could be a problem for some viewers, it is still a great feat to shoot close to an entire movie on one main shot; another reason why Rear Window is one of the greatest. So after reading all the reviews from the critics and getting diverse answers from regular movie viewers, a person who has yet to see the film should see it for themselves and decide on what they think. As for showing it to either an 1101 or 1102 class, I think it should be seen by more mentally mature young adults in 1102. Primarily due to the voyeurism in the movie, watching all different characters I think they could keep up with it more. This is why Rear Window is a great movie for ENC 1102, along with the romantic tension and multiple subplots. I thank you for your interest in my movie selection and leave you with this, a quote from James Berardinelli, â€Å"Simply put, Rear Window is a great film, perhaps one of the finest ever committed to celluloid. All of the elements are perfect (or nearly so), including the acting, script, camerawork, music (by Franz Waxman), and of course, direction. The brilliance of the movie is that, in addition to keeping viewers on the edges of their seats, it involves us in the lives of all of the characters, from Jeffries and Lisa to Miss Torso. There isn't a moment of waste in 113 minutes of screen time. †

Learning objectives of the student Essay

By the end of the grant period, the learners should be able to: †¢ Internalize the basic definitions of concepts which will be met during the study. †¢ Use the various methods of measuring techniques to find measurements of simple lengths. †¢ Use the measurement tools effectively in class and outside the classroom. †¢ Demonstrate on the board on the use of the various tools in measuring. †¢ Apply the knowledge learned in class in real life situation i. e. giving the students a challenging life application question and finding out if they can get the answers correctly. Method of Instruction: Teacher may adopt the instruction led method to disseminate information to the learners by use of segments of information and presenting the idea systematically. Teacher can adopt use of the demonstration method where the learner follows in detail how a particular procedure or technique is being followed. The lecture method is also a common instructional method which can be used by the teacher. This involves the teacher gives monologue information without getting responses from the learners. The teacher can use the coaching instruction for the learner. This refers to a detailed step in which the learner is taken through so that he can grasp the concept. The students can also be left on their own to practice what has been learned in class, thus the practice method is another instructional method to be used in the classroom. Reference: National Council of Teachers of Mathematics Retrieved o

Steps and procedures to progulamte an OSHA standard Essay

Steps and procedures to progulamte an OSHA standard - Essay Example All these represent massive expenses to the company and even to the government and as such, each workplace is mandated by the Department of Labor to strictly comply with the OSH Act or the Williams-Steiger Occupational Safety and Health Act (OSHA) which was passed by the US Congress in 1970. The objective of this act is to assure safety and healthy conditions for all workers in all private corporations (Is your company in compliance?). The OSHA Act compels all companies and institutions to protect the health and safety of its workers by providing education and training so that accidents due to carelessness or to failure to give proper instructions or to machine breakdown, be prevented. The reported annual bill due to work-related accidents has already reached almost $50 billion and thus there is urgency that the OSHA Act be strictly complied with (Bittel 1992, p.476). The OSHA Act clearly forces all employers and employees to comply with all standards set down by OSHA and which are contained in the journal called â€Å"Occupational Safety and Health Standards; National Consensus Standards and Established Federal Standards†, published by the Federal Register (Bittel 1992, p.478). These standards include radiation control, materials handling, electrical installations, exits, first-aid services, sort of mini-fire department in the The work of OSHA to regulate health and safety in the workplace is not yet over because according to reports, â€Å"between one half and two thirds of the known workplace carcinogens remain unregulated by OSHA standards† (Paehlke 1995, p. 503). Thus OSHA standards, must be promulgated to address protection of workers against these carcinogens, especially pesticides. The first step to promulgate an OSHA standard is the providing of notice to all parties who may be affected by the OSHA

Informational Industry Report Assignment Example | Topics and Well Written Essays - 750 words

Informational Industry Report - Assignment Example Today, globalization has created an aviation industry market where there are an increasing number of airlines, both in the international and domestic that form alliances and invest in each other to form global networks e.g. American Airlines. As the aviation market expands, the more job opportunities are created for individuals who are interested in pursuing employment in Aviation Administration. Air transportation is a key industry that provides major contribution to economic, political, and social progress. The demand for its services, such as transport is driven by needs and desire to attain a specific objective. For instance, air transport can develop economic opportunities to a specific region such as tourism. Demand for airline transport is also motivated by the needs of goods and services offered by the region. Outlook of the industry, the International Transport Association (IATA) asserts, has showed an improved profitability in its economic performance. Accordingly, the collective global net profits of airlines are expected to reach $25.0 billion in 2015. Drivers of Forecast are oil prices, jet fuel prices, economic growth, passenger trends and cargo trends. Jet fuel prices. The benefit of lower fuel prices are not immediately felt because of the forward fuel buying practices of the industry; however costs savings will be realized as soon as time lag is settled. IATA estimated that 26% of industry costs are jet fuel prices. Given that improving fuel efficiency is a priority for airlines, IATA says fuel efficiency has improved by 1.8% in 2014 and more improvements are expected in 2015. Accordingly, fuel efficiency improvements could be done by reducing the 5% of wasted fuel due to air space and airport inefficiencies. Passenger trends. A growth in passenger traffic of 7.0% is expected in 2015, a percentage that is above 5.5% growth of the past two decades. Total passenger numbers are expected to grow by 3.5 billion and expected airline

Homework 4 Assignment Example | Topics and Well Written Essays - 250 words - 2

Homework 4 - Assignment Example When the first rocket was launched, it made us aware that the world is limited in its resources and space. There is a limit to the amount of life the earth can hold. The destruction to the environment by humanity presents new challenges that plants and animals have adapted. However, the destruction has reached an extreme scale. Species there are over one and a half billion that have been discovered by scientists. There is just a small representation of the diversity of animals that exists all over the world. Most people just appreciate the big animals like elephants. Lions in the savannahs but there are also a great diversity of small animals like mosquitoes, the sea holds so much life beneath it, but most of it remains a mystery. There are many cases of extinction on the face of the planet of big animals but if small animals were to be extinct, the world would face a crisis as they form the foundations of the earth. Extinction has become massive on a scale of 100 t0 1000 due to human activities like deforestation. Is there an importance to preserve our biodiversity. The answer is yes. The eco-environment provides us with soil and cleanses our air all free. Most importantly, we should focus on handing down an environment full of rich biodiversity to the next

Marketing Strategy for Coca-Cola Essay Example | Topics and Well Written Essays - 2250 words

Marketing Strategy for Coca-Cola - Essay Example This means that a rethink of the strategies of yesteryears was the main focus so as to remain strong despite the competition. Discussion The major focus was on how consumers choose what to buy so that the company could use the information to customize the products so that they conform to the needs of these customers. There are a myriad of reasons that drive consumption that are going to be assessed in this paper. Marketers generally concede that the most difficult thing to analyze is what drives specific customers to make specific purchases (Thackston, 2005). There are two major reasons that drive these purchases. The first is for personal reasons whereas the second is mostly on external factors in the business market. Perhaps the greatest influence of consumer behavior is how the products are perceived. The perception filter is the conscious and subconscious view of the products drawn from the information sourced from a myriad of stimuli. The process of filtering perception is four- stepped. The first thing is exposure to the stimuli, followed by attention to the stimuli, third is the awareness of the stimuli and finally, there is the retention of the tenets of the stimuli (Christ, 2011). All the steps are generally pegged on how people learn as this is diverse. The Coca-Cola Company is a multinational company that has the services of the best marketers at its disposal. These marketers therefore know how to affect the perception of their brands in the eyes of the consumer. The use of advertisements is the major tool of influencing these perceptions although it is also very difficult since there is advertisement clutter in the media. Creativity is therefore of essence and the message must be captivating to arouse interest. Basically, the message of the advertisement must be precise so that it is not decoded negatively in people and also must be positively interpreted. The second factor affecting how consumers purchase products is their attitudes towards the prod ucts (Christ, 2011). This generally points to how people feel about the product as well as the company. For one to have an attitude there must be an element of conviction on the information possessed. Therefore, changing negative attitudes take a lot of effort. The company marketers must be focused on the contributors to the negative attitudes. This requires that the process be very involving so that negative sentiments are aired. In the same instance, it is fundamental that the Coca-Cola Company analyzes why some consumers have positive attitudes towards the competitor’s products so as to try and lure them by reflecting the strengths they see in those products. Thirdly, consumer purchases are influenced by the knowledge that they possess (Christ, 2011). This is the sum of all the experiences and information that consumers possess. Knowledge is also largely dependent on how the consumer perceives the world. The Coca-Cola Company has to use a large number of researches so as t o gauge what the consumers know about their products. When crafting campaigns to market their products, it is important to aim at correcting the wrong knowledge that may be possessed as well as educate consumers on the products. Other internal influences that the Coca-Cola Company should be aware of include the personalities of their customers, their lifestyles, their role in the society they live in and also what motivates them. All of these are important as they aid in

Reading reflection Assignment Example | Topics and Well Written Essays - 500 words

Reading reflection - Assignment Example Inner speech however may not be an excellent way of learning since the mind might be distracted. As a result of instances of inner speech, the learner shifts the focus from the subject being shared to him hence the learner may not benefit from the inner speech adequately. In reflection No. 2, it is interesting to find out that it is not every question asked that can engage the students in an active way while in class. It is surprising to note that from research, three questions out of five which are asked in class require students to recall learnt data. In addition, out of five questions, the other is a managerial question and only one requires students to think on high levels in their thought processes (Borich, 2013). The statistics are shocking since they punch holes in the other assertions from the book that the thought process is a critical part of the learning process. During such an instance, the students do not learn effectively from the class lessons offered. However, such knowledge provides a chance for teachers to learn and adopt new ways of asking questions the right way to benefit the students. Therefore, whenever asking questions, the teachers should structure them in a way that generates an answer that has been well thought about. The p ractice will lead to actively engaging the thoughts of the students in such a manner that they benefit in the learning process. The use of the correct word choice, tonal variation and emphasis on specific words captivates the mind of the student keeping the mind alert. The main goal of carrying out a dialogue in class in a self-directed learning is to allow students participate in the learning process so as to enable them to understand complex class work content. A teacher achieves the learning objective when the students show gain of knowledge, skills and even develop a

SWOT analysis for Gymboree Essay Example | Topics and Well Written Essays - 500 words

SWOT analysis for Gymboree - Essay Example 1) Size of the Company: Gymboree Corporation runs more than 900 retail stores. This gives the firms an edge over its competitors and allows the company to operate on a large scale enjoying the economies of scale. 2) Multinational Operations: The firm is found to be present in more than one country. This means that the firm does not have all its eggs in one basket and it can weather the storm by offsetting a plummeting demand effect in one country against booming demand in another. 3) Not dependent on one large supplier: The firm’s supplies come from India, China, Indonesia and other countries. This saves the firm from relying heavily on one large supplier and hence suppliers cannot put unnecessary stress on the company. (Daft, 1994) 1) Heavy Dependence on One Major Buying Agent: One buying agent of the company manages 90% of the firm’s inventory purchases. This means that if some goes wrong with this buying agent, the entire business will suffer 2) Computer Dependence: The firm’s operations are highly mechanized. The firm is characterized by extensive use of computer. However, any computer failure can cost the firm dearly as the entire firm’s processes are dependent on computerized instructions. Improvement in Communication and Transportation Facilities: In the last few years, the improvement in the infrastructural facilities has helped the company to receive its supplies on time and instructions to the suppliers can now be made quickly due to ever improving communication facilities. E-Commerce: Improvement in information technology has helped the company to sell online. This is reflected in the company’s financial statements which now show increase in the profits as compare to the last few years. It has helped the company to sell in countries where it is not physically present. (Chrystal and Lipsey, 2003) Economic

Management Information Systems Essay Example for Free

Management Information Systems Essay This paper will discuss the local business of Fascinations Beauty Salon, and the internet strategic model to help develop this company. This business will have to have a new strategy that set up for the viable benefits. Fascinations Beauty Salon will need to be equipped in order to benefit from creating a website. This paper will also discuss the functions of the business through the internet website. Management Information Systems Fascinations Beauty Salon has been in business for quite a long time, like fifty years. It is located in the residential area down the street from an Elementary school and a Baptist Church. The owner Mrs. B. has been doing hair for the majority of her life in the same place and she still has plenty of clients. These clients have been her business for quite some time, and she shares her salon with another beautician that only works certain days. Just recently, Mrs. B. had been trying to research into expanding her business services and was asking about having her business on the internet. Mrs. B. had just realized that she wanted to be in the race with her competitors in the Galveston County area. I spoke to Mrs. B. he other day informing her that Fascinations Beauty Salon could expand the products that she sells on a regularly basis and as well as her services. Between the women that work at this place and the students that have been in the business to get a feel, or trained with internships that she should have a website. So that when people want or need some sort of hairstyle or needs a clip or maybe even a product that only she carries that, they could send a quick electronic email out to the business or they could go to her place of business to receive such services and products. I explained to her that E-commerce is a way that patrons and businesses are getting fast admission to the internet global market. E-commerce is spreading like a wildfire, in the areas of exporting and advertising of manufactured goods and benefits by the usage of central processing units and systems. I advised her that she could triple her business and that I would set up her business with an electronic commerce with a certain type of internet industry example like (B2C) industry-to-customer: which means that ustomers can buy immediately with her company instead of trading with any liaisons. Mrs. B. inquired about the ways that a web site could assist her in benefitting, and I informed her that a web site could assist her company receive a viable gain with a planned effect on her business. With the planned effect on her business implemented as having the lowest assembly or in service expenses, offering distinctive commodities, aiming a definite section of the marketplace, increasing new ways of liability dealing, increasing commodities, or benefits, and starting collections that labor jointly. With electronic storefronts, consumers can shop on the virtual web site via electronic files and shopping pushcart replicas. Also by moving your stock franchise business on the internet, it can improve productivity and increase the buyer overhaul. Here the business can develop an electronic exchange with a combination to contenders and dealers with the benefit of supercomputers and Web sites to purchase and vend merchandise, exchange market statistics, and manage the rear organization procedures, such as monitoring the supplies. The Fascinations Beauty Salon serviceable qualifications for the use of the internet and the web could subsidy it with the physical address of business, telephone number, e-mail, hours of functions, beauty salon overhaul proposed, such as (extensive overhaul shop, loveliness merchandise, waxing, alterations, facials / make-up / skin-care, perms, spirals, haircuts). Also shows advertisements, present documentations, brands suggestions, (Rusk, Nexus, CHI, Matrix, Logics, Red- kens), with exclusive overhaul proposals ( appointments, walk-ins welcome, free parking, group bookings, and clientele performances (all ages, children, men, women, wedding parties). The technological specifications for the chosen business consist of the listed hardware as the following: the case to holds the computer, and a CPU or central processing unit, (also known as a tower) along with drives like CD and DVD drives that can transfer information onto the CD’s and the DVD’s. A monitor the shows the information on the screen along with a keyboard that is used to type information into the computer and a mouse device as a pointing cursor that shows on the monitor. A printer used to print the information as displayed on the monitor. The server domain that I suggest for Fascinations Beauty Salon is Go Daddy. Com, it can be very useful with an SSL Certificate, offers many templates for the business, and is user friendly for everything that pertains to this business. As far as the software, I would recommend that this business would try Hair-Max Salon Software that offers many different optional tabs to assist the business and make it more profitable.

Wine Manufacturing Processes in India

Wine Manufacturing Processes in India INTRODUCTION In India wine industry develop as a new emerging field. The consumption of wine in India is very large have a great economy. Due new emerging field wine industry have a lot of opportunity also have challenges to show your talent. Now in days servicing drinking of wine become status symbol. The challenges come out due to different rules taxation in each state of India. Each state government has their own rule taxation policy for wine business. The challenge also still occurs due to Indian culture tradition because servicing drinking of wine assume as a western culture so marketing of wine in domestic region become a hard challenge. Cost quality of wine firstly decide for business in domestic region. In urban area people accepted the western culture servicing of wine in parties vocation become style statement but to develop wine market in rural area is a big challenge because rural people assume as a bad tradition to drink wine. At the tourism places multicity like Mumbai, Delhi, Kolkata, Karnataka, Varanasi, Lucknow city in up many tourists comes they wants to drink fine good quality of wine so growth in tourism sector is correlated with growth of wine industry. In current scenario due to accepting western culture becoming style statement the market of alcoholic beverage changes globally. A lot of new market comes out redefining distribution method helping the wine market to reach the potential customer. In between last 10 year it has been seen that middle class people accepted the western culture contribute into the consumption of wine at a faster rate. Through the use of internet, television cinema drinking of wine increase widely all over India. Indian wine industry organizes many events club to getting the coverage of media to reach the people attract them for joining to the industry. This event organizes only for advertisement attracts huge number of customer. The product offered by vintner to the customer from regular brand in minimum affordable price. The growth rate of Indian market for wine industry is 25-30%. The researcher showing that 100 million people in next five year will be legally allowed to drink alcohol. In biotechnology field manufacturing of wine is done by the biological tools such as microbes bacteria. According to Indian market the cost of wine should be low quality must be fine this is the basic funda of biotechnology. The use of biological tools means to get brilliant quality quality means fitness for purpose so for a biotechnologist wine industry has a great opportunity good career. WINE MANUFACTURING Formation or manufacturing of wine is known as Vinification. Wine making process is ordinary categories into two groups one is still wine production i.e. without carbonation other second is sparkling wine production i.e. with carbonation. The wine making technology is known as Oenology wine maker is called Vintner. RAW MATERIALS FOR WINE PRODUCTION Grapes fruit, berries, apple many other sugar rich fruit are raw material for wine production. PROCESS OF WINE PRODUCTION Quality of wine is decided by selection of grape fruits. Good quality of grape means good quality of wine. Minerals nutrient in soil, its ph, weather, time of harvesting affects the quality of grape. Collectively these effects in the term of grape fruits are known as grape’s terroir. Grapes are growing in vineyard. Harvesting i.e. picking of grape for wine production from vineyard is done by mechanical or by hand. Mechanical harvesting take short time cover large area while hand harvesting take more time but the advantage of hand harvesting is that we can pick only ripe cluster of grape. Vitis vinifera species of grape is more preferable for wine production. FORMULATION OF MUST OR PULP Squeezing is next process after the selection of grape. Grape fruit squeeze normally by which the content of fruit release. The releasing content of grape is called must or pulp. In the vine industry vine made at a large scale so far squeezing is done by crusher known as destemmer.For the manufacturing of red vine stem from the bunches of grapes removed because these stem contains high tannin and give an undesirable smell. These smell is due to 2-Methoxy-3-isopropyl pyrazine.The color of red vine comes from skin of grape. On vini fera vines are the execption.It contains malvidin 3, 5-Diglucoside anthosyanin which is a dark pigment. White vine initiate without squeezing and avoid removing the skin. Avoid to removing skin is so for the flavor. Adding of potassium ion precipitate to the skin protein into the bitartrate which increases the pH of juice. In the production of rose vine grape fruits squeezed and dark skin left with must of grape for a long period to extract the desirable color of vine. BASIC FERMENTATION On the surface of grapes yeast are present in the white powdery form. These are the natural yeast and basic fermentation is done by natural yeast. In the basic fermentation one problem occur that some sugar of grape must remains unfermented. This unfermented sugar makes vine sweet so culture yeast are often added into yeast. Yeast ferments the sugar into alcohol and CO2 . Temperature affects the rate of fermentation. For red vine production temperature should be 22-25 C* and for white wine 15-18 C*. From one gram of sugar half gram of alcohol is produce so far to get 8% concentration of alcohol most should be contains 16% concentration of sugar. After Basic fermentation secondary or malolactic fermentation start. This process is done by lactic acid bacteria. STABILZATION OF WINE There are two processes for stabilization or clarification of wine. Cold Stabilization – This process is used for remove to tartrate crystal. This tartrate crystal is formed by adjoining of tartaric acid and potassium ion. This crystal appears as clear sand in the wine. These are known as wine crystal or wine diamond. For the separating of this crystal the temperature of wine decreases at the freezing level and put it for one to two weeks. By this process crystal stick on the wall of the holding vessels. Wine is ejected from the vessels and crystal left behind it. Heat Stabilization – For the removing of unstable protein from wine heat stabilization is done. Heat stabilization prevents the precipitation of this protein. SECONDARY OR MALOLACTIC FERMENTATION Lactic acid bacteria (LAB) are responsible for the malolactic fermentation. To shape the wine from the oxidation it kept in air lock system. Secondary fermentation takes places in large steel vessels. Wine also kept in oak barrel. For the desirable change in test, Wine put in to oak barrel. One is notable that use of LAB cans undesirable change in the flavor of wine which is undesirable. Types of lactic acid bacteria LAB— Leconostoc Pediococus Lacttobasilus These are gram +ve bacteria, Wine LAB are microaerophili i.e these bacteria can grow in low O2 containing material. Due to their microaerophilic nature they catalyzes whole sugar, acid and other material present In container of wine that is not only at the surface of container, SOURCE OF LAB The main source of LAB is layer of grape fruit and grape leaves. Contaminated equipment as like pumps, walves and storage container wooden barrels are also the source of LAB. At the stage of alcoholic fermentation population of LAB decreases because yeast competes with this bacteria and form ethylalcohol and SO2. At the period of fermentation number of LAB increases rapidly and reaches up to 106 to 108 cell/ml. Generally leuconostoc grow in this condition and carry out malolactic fermentation but when pH of wine is high that is 3.5, pediococcus and lactobasillus also carry the malolactic fermentation. When the pH of wine is more than 3.5 and sulpherdioxide level is insufficient fluff causing LAB develop into the wine and wine become bubble. After the malolactic fermentation wine should be preserved very carefully. DIFFERENT WAY OF SPOILAGE (BUBBLING) OF WINE BY LAB Sugar Fermentation – Malolactic fermentation done by LAB. LAB catalyzes to sugars like glucose and fructose into lactic acid and CH3COOH. The vinegar like smell comes out due to acetic acid. This is the reason for bubbling of wine and takes places in must with fast fermentation or with high concentration of sugar in wine. Due to fermentation lactic and acetic acid decreases the pH of wine and resulting low growth of microorganism. Glycerol Degradation – LAB catalyzes glycerol into lactic acid, acetic acid and acrolein. Due to presence of acrolein test of wine become bitter. Tartaric Acid Fermentation – Tartaric acid are fermented into lactic acid, acetic acid % CO2 by LAB. This is done at low acidity and high pH. This acidity further catalyzes and vinegar likes aroma and bad test. Citric Acid Fermentation – Amount of citric acid decreases in wine at time of fermentation. This amount is depending on type of LAB and pH of wine. Ropiness – Some specific genera of leuconostoc produces dextran slime and musilaginous substance and resulting wine appears oily and do not have high volatile acidity. The very bad smelling of wine s due to lactic spoilage and known as mousy and geranium like aroma. The mousy aroma in wine is due to formation of acetyl tetrahdyropyridine. Lactobacillus is responsible for production of these compound. Geranium like aroma in wine is produced by formation of 2-ethoxyhexa-3, 5-diene from the catalyzing of sorbic acid by the LAB. Presence of this compound, wine become undrinkable. To prevent this aroma from wine growth of LAB must be handled. METHOD OF PREVENTION OF WINE SPOILAGE For the prevention of wine spoilage 3 factors are responsible. Composition of wine/must Practices of vinification Interrelationship with other organism Composition of wine/must – The growth of LAB is affected by the pH of wine. The Initiation and duration of malolactic fermentation is affected by the pH of wine. Growth of LAB and malolactic character is also determined by the pH of wine. According to researches malolactic fermentation decreases with increase in pH. The research report show that at pH 3.15 malolactic fermentation take 23.4 weeks while at pH 3.84.This process complete in 2 weeks.pH pf must also decide the type of LAB for malolactic fermentation. At below 3.5 pH, malolactic fermentation is done by leuconostoc and at above 3.5 pH pediococcus and lactobacillus carry out the malolactic fermentation. Controlling the pH of wine is best method for preventing from spoilng. For controlling the growth of harmful bacteria SulpherDioxide is uses. It’s a very effective germicid. In wine sulpherdioxide exist as free or bound form. It affect the pH of wine. The free from of sulpherdioxide is increases by decreases in pH of wine, so maintaining low pH of wine is profitable. In forming sulpherdioxide which is most effective tool for controlling the LAB. Sulpherdioxide bound with certain carbonyl compound like acetyldehide. This form of sulpherdioxide is known as bound sulpherdioxide. When LAB catalyzes this carbonyl compound sulpherdioxide releasea and works as free sulpherdioxide.which restricted the growth of bacteria. The molecular sulpherdioxide at the concentration 0.8ppm works very effectively to controlling the growth of LAB. Lactobacillus trichods and alcoholic bacteria which contains 20% alcohol. pH and storage temperature of wine determine the tolerance of wine. As before describe that due to microareophilic nature of LAB oxyzen does not require for the growth of LAB but the evidence show that small amount of oxyzen is require for well growth of LAB. Carbondioxide also influences growth of LAB. PRACTICES OF VINIFICATION Many condition like fruit condition, clarification, fermainting conditions, must treatment, lease contact, skin contact tme(in case of red vine) and winery hygine use for controlling of LAB, Use of fresh clean and healthy fruits for wine making reduce the number of microbes. Sulpherdioxide is added at crushing time to reduce the high growth of LAB. The pH and acidity of wine can be adjusted by use of tartaric acid before fermentation. At the time of stuck fermentation LAB fermented to sugar compound and increases the volatile acid level in wine. Before reaching at dryness of wine controlling of fermentation of wine is good method to preventing the growth of LAB. To put the fresh wine on te lease for a long time will be face down to malolactic fermentation. This is because of releasing nutrients by yeast and decreases carbondioxide concentration. Clarification means filtration of wine with very fine approximate 45 micron membrane filter to reduce the growth of LAB. INTER RELATIONSHIP WITH OTHER ORGANISM At time of alcoholic fermentation the growth of LAB in wine decreases or LAB do not perform very well because of presence of yeast which inhibitory effect on the LAB. The factor that affect the performance of LAB is competition consumption of nutrient by the yeast. Yeast is also form ethanol SO 2 which are inhibitory compound for LAB. Some other microorganism like Botrytis cineria acetic acid bacteria activate function of LAB. Acetic acid bacteria show symbiosis with LAB. Many researches show that Bacteriophage are isolated from wine ruin the LAB. DIRECTION FOR WINE MAKER Since LAB participate in malolactic fermentation wine spoil aging both so for some key points are mentioned for vintner to control the LAB. Always use fresh, healthy, high acidic fruit. Add few amount of SO2 at time crushing of grape fruit. Malolactic fermentation at the range of pH 3.3-3.5. This level of pH is most favorable for LAB to malolactic fermentation. Malolactic fermentation increases the pH so it is suggestible that ph of wine should be low by which after malolactic fermentation wine attain desirable pH. Low ethanol, low SO2 high temperature fermentation are favorable for malolactic fermentation. Take precaution to avoid a stuck fermentation. Fermentation by yeast for improving wine quality selected yeast are preferred by wine maker. Sacchromyces cerevisiae a commercial yeast are used for improving  wine quality. Volatile thioles are uses for changing smell of wine at cold temperature. New researches show that microbes present on the layer of grapes are varies from one vine yard to other vine yard. By the use of short amplicon sequencing technique(a dna sequencing technique) researcher determines the varieties of unique microbes present on surface of grape in a vine yard. If microbes like yeast and bacteria are determine of a vine yard ten use of bacteria and yeast for fermentation of particular vine yard grape by which quality of wine can be improved.

Immanuel Kants Ethics Of Pure Duty and John Stuart Mills Utilitarian

Immanuel Kant's The Grounding For The Metaphysics of Morals and John Stuart Mill's Utilitarianism Immanuel Kant and John Stuart Mill are philosophers who addressed the issues of morality in terms of how moral traditions are formed. Immanuel Kant has presented one viewpoint in "The Grounding For The Metaphysics of Morals" that is founded on his belief that the worth of man is inherent in his ability to reason. John Stuart Mill holds another opinion as presented in the book, "Utilitarianism" that is seemingly in contention with the thoughts of Kant. What is most distinctive about the ethics of morality is the idea of responsibilities to particular individuals. According to Kant and Mill, moral obligations are not fundamentally particularistic in this way because they are rooted in universal moral principles. Mill and Kant are both philosophers whom have made great impact on their particular fields of philosophy and a critique of their theories in relation to each other may help develop a better understanding to them and their theories individually. Mill?s utilitarianism theory is a version of the ideal judgment theory. So is Kant?s, but there are differences. Mill holds an empiricist theory while Kant holds a rationalist theory. Kant grounds morality in forms that he believes, are necessary to free and rational practical judgment, namely his deontological ethics. Mill?s utilitarian theory is a form of consequentialism because the rightness or wrongness of an act is determined by the consequences. Thus, deontologicalism and consequentialism are the main criticisms for both these theories. Kant?s ethics of pure duty is the basis for his categorical imperative, which provides the basis for his universalist duty based theory. Mill?s theory of utilitarianism is a primary form of consequentialism. Both deontologicalism and consequentialism are valid points of argument to the ethics of an action but they are also argumentative towards each other. Mill, in his later work, On Liberty, adds deontologicalism to correct his consequentialis t view. John Stuart Mill, who made utilitarianism the subject of one of his philosophical treatise Utilitarianism (1863), is the most proficient defender of this doctrine after Jeremy Bentham. His contribution to the theory consists in his recognition of distinctions of quality, in addition to those of intensity, among pleasu... ... will is the distinction of rational beings to all else, we may take this direction to always respecting the will of others. However, Kant cannot expect that we never act contrary to someone's will because this could not be followed in a situation where wills conflict. It might be closer to Kant's idea to interpret him as requiring persons always to respect others as capable of acting for principles, and thus ably prepared to restrain our actions towards others if they or we could not will our maxim to be universal law. Works Cited: Mill, John Stuart, Utilitarianism, Hackett Publishing Company Inc., Indianapolis, Indiana, 1979, Original Publication, 1861 Kant Immanuel, Grounding For The Metaphysics Of Morals, Third Edition, Hackett Publishing Company Inc., Indianapolis, Indiana, 1993, Original Publication, 1785 Internet Sources Consulted Kant, Immanuel. â€Å"Selections from Grounding for the Metaphysics of Morals.† Grounding for the Metaphysics of Morals (1993): 104-112. Blackboard. Web. 12 Apr. 2015. Mill, John Stuart, Utilitarianism, N.p., n.d. Web. 27 Apr. 2015. .

Essay --

My initial inspiration for this piece was Trifles, which funnily enough only shares the characteristic of detectives being involved within the plot. As per suggestion on my proposal, I developed my idea of detectives solving a case further by including dialogue and inter-personnel relationships similar to those found in Glengarry Glen Ross. Taking the idea of different members of the real-estate office discussing work and plotting in Glengarry Glen Ross, and applying them to a trio of detectives on a case was interesting to say the least. Upon first thinking of what I wanted to get across, I knew that some form of conspiracy was going to be present. This was done in the revelation at the end that Chris actually was working with their chief to kill off a few of the members on the force. The solving of the murders would look good for the precinct and as an added incentive Chris would get a raise. In hindsight, there is a possible allusion to the plot point in Glengarry where Moss conspires to steal the leads from the office (or at least get someone to do it). I initially based the fo...

Aztec Warrior Essay -- History, Aztec Military Training

According to the legend, the Aztecs, who referred to themselves as the Mexica, spent years wandering through central Mexico in search of a homeland. In AD 1325, the Aztecs founded their new capital Tenochtitlan (Moctezuma, 9). Years later, the Aztecs started to build their renowned empire. The Aztec Empire was made up of the Triple Alliance: Tenochtitlan, Texcoco, and Tlacopan (Moctezuma, 55). Agriculture was the basis of the Aztec’s economy, but conquest and warfare lead to economic expansion and the accumulation of tributes from conquered towns (Moctezuma, 21). War was vital, for it maintained and expanded the economic and religious basis (Moctezuma, 55). The Aztec warriors were the driving force of much of the Aztec empires success because of their training, weaponry, wardress, sacrificing, and combat. Aztec military training starts when a male child is twenty days old. There are two separate military training schools, Telpochcalli and Calmecac, whichever school the child entered was weighted heavily by heritage. Commoners usually went to Telpochcalli, to become soldiers, or Calmecac, to become a priest. Nobles, (privileged status from heritage), could become a priest, political, or military leader at Calmecac, which involved rigorous training of intellect and the training taught at telpochcalli. From here the youths would train until ready to be sponsored by veteran warriors that would take the youths to battle and watch over them. The youths would experience the war early to learn to courageously face death on the battlefield. Warfare provided commoners an opportunity for social advancement. Achievement on the battlefield would offer elevation of social status, honor and material awards. A distinguished military care... ...presenting Aztec gods). The eagle represented the images of the sun while descending and the jaguar represented the death of the sun (when the sun was not present in the sky). â€Å"This solar association refers to the Aztec warrior’s primary function, acquiring victims to nourish the sun† (Pasztory, 82). The ixcahuac, obsidian stone knives can be found in the Museo Nacional de Antropoligia, Mexico. Atzec Atlatls can be found at the Museo Nacional de Antropologia, Mexico two feet in length and one and a half inches thick with a hook at the upper end (Hassig, 76). The darts used with the atlatl, where made of wood and the butts were feathered, they would be fire hardened, and had obsidian, fishbone, copper, or flint points. Stone engravings of a warrior with an atlatl, dart, and shield originally from Tenochtitlan, Museo Nacional de Antropologia, Mexico, (Hassig, 78). Aztec Warrior Essay -- History, Aztec Military Training According to the legend, the Aztecs, who referred to themselves as the Mexica, spent years wandering through central Mexico in search of a homeland. In AD 1325, the Aztecs founded their new capital Tenochtitlan (Moctezuma, 9). Years later, the Aztecs started to build their renowned empire. The Aztec Empire was made up of the Triple Alliance: Tenochtitlan, Texcoco, and Tlacopan (Moctezuma, 55). Agriculture was the basis of the Aztec’s economy, but conquest and warfare lead to economic expansion and the accumulation of tributes from conquered towns (Moctezuma, 21). War was vital, for it maintained and expanded the economic and religious basis (Moctezuma, 55). The Aztec warriors were the driving force of much of the Aztec empires success because of their training, weaponry, wardress, sacrificing, and combat. Aztec military training starts when a male child is twenty days old. There are two separate military training schools, Telpochcalli and Calmecac, whichever school the child entered was weighted heavily by heritage. Commoners usually went to Telpochcalli, to become soldiers, or Calmecac, to become a priest. Nobles, (privileged status from heritage), could become a priest, political, or military leader at Calmecac, which involved rigorous training of intellect and the training taught at telpochcalli. From here the youths would train until ready to be sponsored by veteran warriors that would take the youths to battle and watch over them. The youths would experience the war early to learn to courageously face death on the battlefield. Warfare provided commoners an opportunity for social advancement. Achievement on the battlefield would offer elevation of social status, honor and material awards. A distinguished military care... ...presenting Aztec gods). The eagle represented the images of the sun while descending and the jaguar represented the death of the sun (when the sun was not present in the sky). â€Å"This solar association refers to the Aztec warrior’s primary function, acquiring victims to nourish the sun† (Pasztory, 82). The ixcahuac, obsidian stone knives can be found in the Museo Nacional de Antropoligia, Mexico. Atzec Atlatls can be found at the Museo Nacional de Antropologia, Mexico two feet in length and one and a half inches thick with a hook at the upper end (Hassig, 76). The darts used with the atlatl, where made of wood and the butts were feathered, they would be fire hardened, and had obsidian, fishbone, copper, or flint points. Stone engravings of a warrior with an atlatl, dart, and shield originally from Tenochtitlan, Museo Nacional de Antropologia, Mexico, (Hassig, 78).

Mid-Term Essay Essay

This essay will focus on the influence family background and childhood memories have on writers and the theme of their writings. In both the essays chosen for detailed study here, we see how the authors’ philosophy of life and things that they chose to explore and write about was set way back in their childhood as a result of the traumas they faced. This paper will present an analysis of how the families of Sanders and Maduro shaped the way these authors understand themselves and relate to others. Scott Russell Sanders was the winner of the Mark Twain Award in 2009 and his work A Private History of Awe was nominated for the Pulitzer Prize. Born in Memphis, Tennessee, to a family of cotton farmers, Sanders taught Literature and worked as Professor of English at Indiana University. The main vision behind his writing is the shift in cultures from a consumerist to a care-giving society (Sanders). In his essay, â€Å"Under the Influence: Paying the Price for my Father’s Booze†, Sanders had chronicled the trauma he and his siblings had to endure because of his father’s alcoholism. In this memoir Sander’s recounts the feelings of guilt, shame and helpless that he felt as a child of ten when he saw his father’s unstable and ferocious outbursts after getting drunk. He blamed himself for it and that feeling of guilt hounded him throughout his life. â€Å"I tell myself he drinks to ease [†¦] an ache I must have caused by disappointing him somehow† (Sanders). To atone for his perceived inadequacies as a child Sanders tried to turn to working hard and trying to keep the family together and taking on his father’s responsibilities, â€Å"by vainly seeking to erase through my efforts whatever drove him to drink† (Sanders). Sanders observes that his own children wonder at what drives him to be a â€Å"workaholic† and tries to allay their fears and any sense of guilt or pressure they may feel by being candid about his own feelings of guilt, hurt and shame at his father’s alcoholism. On maturity he realized that he had castigated himself needlessly as a child and that his father’s alcoholism was a disease and he had no reason to feel responsible for it. However, his fear of drinks and bad conduct that he had witnessed as a child had left a deep scar in his soul. He is reticent about going to pubs with his friends and drinking as much as he is afraid of causing hurt or disappointment to anybody. He is constantly watchful of any adverse reactions from people around him and still carries the shame of his father’s â€Å"sins† deep down inside him and shies away from having that facet of his life exposed in public. The name E. S. Maduro is a pseudonym under which the author talks about her feminist beliefs and her convictions on freedom of choice and awareness for women. She records how her own youthful feelings of rebellion against the social norms of marriage and raising children altered upon maturity but how she clung to her belief that women should have the awareness to make decisions for themselves. They should be allowed to choose their career paths according to their wishes and not be forced into stereotypical roles due to societal pressures. In the essay â€Å"Excuse Me While I Explode: My Mother, Myself, My Anger† the writer describes her feelings of anger, guilt and frustrations when she narrates the story of how her mother and women of that generation had to sacrifice their careers and all their life’s desires to accommodate their families and their duties as home makers and mothers. â€Å"Excuse Me While I Explode: My Mother, Myself, My Anger† first appeared in print as an article in a book entitled The Bitch in the House. In this article Maduro has written about her frustration at the inequality women face in society. It primarily deals with her angst at how she being a post-modern woman who was educated and liberated fell back and did the same things that she has found so loathsome in her mother. She had felt defiant at the way her mother and most women had to give-up their own dreams of a good and successful life to slave at household chores and raising children. â€Å"Years ago† a woman did not have a choice to voice her opinions and the role of housekeeper and dutiful mother was thrust upon her without so much as a thought about how she felt about it. Her toil was taken for granted and the spouse did not even think it inappropriate to allow his wife to do all the housework when he could very easily have offered to help. â€Å"I believed myself to be a feminist, and I vowed never to fall into the same trap of domestic boredom and servitude that I saw my mother as being fully entrenched in; never to settle for a life that was, as I saw it, lacking independence, authority, and respect† (Maduro 5). However, as she grew older and had her own experience of loving and living with her partner she was amazed that she followed the same pattern almost unconsciously and managed both house and work despite her partner wanting to help her with the chores. She puzzles over why this is so because she believed herself to be aware of her rights unlike her mother and in full command over her vocation and what she wanted out of life, yet she slaved at household chores: â€Å"I feel an odd mixture of frustration and love. Together we have a wonderful, open, trusting relationship, but sometimes I wonder if the hostility already in me, and my need to be angry at someone or something, could eventually destroy our bond† (Maduro 12). The article is an introspection of why she chose to do this. She comes up with the hypothesis that women chose to take on domestic responsibilities even if it meant forgoing some of their own desires because it made a woman proud to be an accomplished home maker and mother. She identified this need in a woman to excel in housekeeping as a source of pleasure and fulfillment. She reflects on the dichotomy between love and frustration, career and home, raising children and vocation and finally finds comfort in the fact that unlike her mother she was not forced into servitude. She did what she did because she wanted to do it, she had the option of turning away and that made a big difference. She is able to resolve her conflict and also that of many other women by reiterating that choosing to be a good housekeeper and mother was an option and you could choose to be one even if you felt strongly for the cause of feminism. Works Cited Maduro, E. S. â€Å"Excuse Me While I Explode: My Mother, Myself, My Anger†. The Bitch in the House. Cathy Hanauer. New York: Harper Collins, 2002. Print. Sanders, Russell Scott. â€Å"Under the Influence: Paying the Price for my Father’s Booze† Harpers Magazine Nov 1989: n. pag. Web. 2 Jun 2010.

Song: an Effective Technique and Material in Learning English

Song: An Effective Technique and Material in Learning English English has an important role in many aspects of life. This statement leads us to the reason of why this language should be taught in schools. In Indonesia, English is used as the first foreign language that should be learned by the students even from elementary school until university. In using the language, there are many elements that have to be mastered, covering reading, listening, speaking, and writing. Song refer to a piece of music that have words and can be used in language teaching.It is suggested to include songs in language learning as well. The possibility of using songs in English as a foreign language class has been actively considered for the last two decades. It is considered because songs have many values in language teaching. Orlova (2003), states that it is possible to suggest that among the methodological purposes that songs are used in class, it is possible to rank the following: 1. Practicing the rhy thm, stress and the intonation patterns of the English language. 2. Teaching vocabulary, especially in the vocabulary reinforcement stage 3.Teaching grammar. In this respect songs are especially favored by teachers while investigating the use of the tenses. 4. Teaching speaking. For this purpose, songs and mainly their lyrics are employed as a stimulus for class discussion 5. Teaching listening comprehension 6. Developing writing skills. For this purpose a song can be used in a variety of ways. From the songs, we can learn many things such as vocabulary, grammar, listening, speaking, writing, and of course reading. Benefit of Song Griffe (1992: 4) points out some advantages in using songs and music in the language classroom.There are some categories mentioned by Griffe, namely in classroom atmosphere, cultural input, text and student interest. They are as follows; 1. Songs create enjoyable classroom atmosphere Dealing with classroom atmosphere, songs and music can be used to make st udents relaxed and provide enjoyable classroom conditions. 2. They can introduce the culture of the songs. Either songs or music is reflection of the time and place that produce them. When the teacher brings songs into classroom, he will also bring the culture of the songs in the classroom. 3. Songs can be used as textsSongs also can be used as texts in the same way that a poem, short story or novel provided in the language classroom. From explanation above, songs have many benefits. Some of them are songs can motivate the students and make them more confident in their ability to listen the materials. The Criteria of Song Selection The important thing about choosing a song to do with a class is to make sure that the lyrics are clear. It can be very frustrating for the students not to understand a word. The recording should also be a good one. Lynch (2008), provides three principal song selection criteria, as follows: 1.Use songs that are popular with the students whenever possible. Unfortunately, students frequently select songs for classroom use which are objectionable in some way making the song unusable. 2. Songs must have clear and understandable lyrics. Nothing is worse than a song almost nobody can understand. If you have trouble understanding the lyrics by listening, then another song needs to be selected. 3. Songs should have an appropriate theme. There’s enough bad news, negativity and violence in the world already. Songs with any type of negative theme should be avoided. There are plenty of positive, upbeat, even humorous songs available.It is realized when teaching the students; we should choose the songs with suitable level of difficulty. The suitability of the song is a particularly important issue. It should be known whether or not the students like the song. The use of Singing Procedure There are various ways of using songs in the classroom. The level of the students, the interests and the age of the learners, the grammar point to be stud ied, and the song itself have determinant roles on the procedure. Apart from them, it mainly depends on the creativity of the teacher. Some examples of these techniques are: 1. Gap fills or close texts . Focus questions 3. True-false statements 4. Put the lines into the correct sequence 5. Dictation 6. Add a final verse 7. Circle the antonyms/synonyms of the given words 8. Discuss Many experienced textbook and methodology manual writers argue that songs have a great educational value. It can’t be denied that children, teenagers, and adults like music. While they are singing it, they are also doing other activities like learning, remembering new vocabulary, studying to pronounce words, etc. So, let’s try to learn English by using song and get the result! BIBLIOGRAPHY: Griffe, Dale T. 1992. Songs in Action.UK: Prentice Hall International Ltd. Lynch, Larry M. (2008). Using Popular Songs to Improve Language Listening Comprehension Skills. http://esl4free. blogspot. com/200 8/02/can-music-improve-your-students. htm†¦. Orlova, Natalia F. (March 2003). Helping Prospective EFL Teachers Learn How to Use Songs in Teaching Conversation Classes. The Internet TESL Journal. http://iteslj. org/Technoques/Orlova-Songs. html Ditulis oleh: Kristin Rahayu, S,Pd Guru Bahasa Inggris di SMK TKM Teknik Purworejo Jalan Ahmad Yani No 8 Purworejo 54111 No HP: 085725038093 email: rahayu. [email  protected] com

Should Huck Finn Be Taught in Schools Essay

There is a great deal of controversy over whether or not The Adventures of Huckleberry Finn by Mark Twain should be taught in schools. It has been argued that Mark Twain depicts Jim as Huck’s impotent and submissive sidekick. Another argument made is that Jim isn’t portrayed as much of an actual human being nor is he treated like one throughout the novel. The Adventures of Huckleberry Finn should be taught in schools so that students and teachers are able to think about and discuss their opinions on what Mark Twain’s purpose was in depicting Jim the way he does.Many critics claim that Mark Twain saw Jim as no more than some type of loyal sidekick who was depicted as a simple-minded character who showed few humanistic characteristics throughout the book. This is not the case, Mark Twain had a purpose in creating a character like Jim, to reinforce yet challenge stereotypical racism back in that time period. Mark Twain did in fact make Jim a simple-minded character lacking intellectual abilities but he also humanized Jim by giving him traits like feelings and also by giving him somewhat of a paternal role to Huck. Doan’ know, yit, what he’s a-gywne to do† (85). â€Å"I went in en unkivered him and didn’t let you come in? Well den, you k’n git yo’ money when you wants it; kase dat wuz him† (320). These two quotes from the beginning and end of the novel show that Jim had no real intellectual growth throughout the novel. Mark Twain continues to have Jim speak in poor (poorer than the the other characters) English to reinforce the stereotypical racism of uneducated African Americans in the South.However, Mark Twain also gives Jim somewhat of a paternal role towards Huck which makes Jim out to be more humane. â€Å"Come in Huck, but doan’ look at his face – it’s to gashly. I didn’t look at him at all. Jim throwed some old rags over him†¦ † (50). This passage fro m the book shows the paternal instinct Twain gave to Jim’s character in which he undermines racist stereotypes like Tom Sawyer’s Aunt Sally who claims that black slaves were not people (221). â€Å"My heart wuz mos’ broke bekase you was los’, en I didn’ k’yer no’ mo’ what become er me en de raf’†¦..It was fifteen minutes before I could go and humble myself to a nigger, but I done it, and I warn’t ever sorry for it, neither. I didn’t do him no more mean tricks and I wouldn’t done that one if I’d ‘a’ known it would make him feel that way† (86). In this passage Mark Twain allows Jim to voice his emotions and by doing so Jim is able to not only make Huck listen but think about the way he treated Jim. Mark Twain not only breaks racist stereotypes through Jim in this passage but breaks them through Huck.Huck acknowledges that Jim is capable of having feelings and allows his own mood to be influenced by the fact that he hurt Jim’s feelings by doing so Huck has made himself â€Å"equal† to Jim thus giving another example of humanizing Jim. â€Å"Said the witches bewitched him and put him in a trance, and rode him all over the State, and then set him under the trees again and huge his hat on a limb to show who done it† (6). Jim’s story about the witches shows his childlike, naive way of thinking developed from a life in slavery in which he was sheltered from knowledge.Jim’s lack of gumption allows Twain to fortify the patronizing racist stereotypes that had developed in the South at this time. How Mark Twain depicts Jim in The Adventures of Huckleberry Finn as well as Twain’s reasoning for doing so is a reason in and of itself why Huck Finn should be taught in schools. Huck Finn is more than just an adventure novel it is a book that encourages and requires students as well as teachers to think about the deeper mea nings, such as Mark Twain’s purpose in creating a character like Jim.

Harley Davidson Company Essay

Situational analysis Harley Davidson, an international motorcycle company, started out as a small three man operation in 1903, by the Davidson brothers and William Harley manufacturing heavyweight motorcycles. This included financial services for the motorbikes, accessories and branded apparel. It experienced great success during both World Wars, and managed to survive the trying times of the Great Depression. After World War II, Harley Davidson brand begin to build on the image of the V-twin cylinder engine established in the 1920’s by shifting from manufacturing military bikes to recreational ones. During the 1970’s and 1980’s Japanese competition nearly destroyed the company. Competitors introduced technological advanced bikes at a lower cost due to mass production. Technological advances and economics of scale and efficiencies made competitor’s products superior in some instances. Harley responded by a re-evaluating its marketing strategy centered on a lifestyle image. This included a re-organization and brand building program, including the Harley Owners Group (HOG), Harley Davidson was able to re-capture its market share. It established these groups along with better customer service that helped it establish itself as a dominate company in the motorbike industry. It had a differentiated focus and various target markets as the environments changed. It was positioned effectively as a way of life with a sense of freedom as opposed to selling the best motorbikes. The marketing campaigns focused more on the lifestyle associated with the product and worked on its social image. The marketing team used differentiation to create more awareness of the product by reinforcing Harley from a psychological perspective as a symbol of freedom, developing and maintaining relationships. Harley Davidson South Africa was established in 1996 and has prospered due to very high annual growth rates. It succeeded as an emotionally driven brand, one that customers choose for a sense freedom, biker image or as a status symbol. It is this emotive response that Harley Davidson capitalizes on in its marketing strategy and that is re-enforced with the Harley Owners Group magazine, events and the international customer rental service. Despite the company’s success it faces some unique challenges. Currently all merchandise  is imported from the U.S.A., as a result pricing decisions are problematic relative to competitors. Harley continuously evolved its brand but lacked focus on black upcoming consumer (black diamonds) and on women initially. It will need to do some valuable market research and determine the best way forward with very careful implementation of the strategy to best target black diamonds and increase growth in this ‘untapped’, high disposable i ncome market. 1: Product Policy Product Policy is defined as â€Å"A strategic rule or rules covering how a good or service is promoted to potential consumers† (Kotler and Keller, Year!). Harley-Davidson has since grown from one dealership to seven independent dealerships between 1996 and 2007. Harley product policy was to focus more into customers’ needs rather than the company, this is the strategy that was introduced in the early 1980’s and was subsequently implemented in South Africa. These customer-orientated services have differentiated the company from competitors, in the minds of customers in South Africa as it was about image, sense of Freedom and status. This help in dismissing the myth / reputation of its â€Å"bad boy† image. This was seconded by the gender split of 28% female and 72% of male’s riders in South Africa. Harley South Africa set  out to promote Harley’s into females who are independent with high salary income as the new market segment; the strateg y was to treat them as equals and as owners in their own right. Post 2007, the product policy changed to â€Å"Black Diamonds† with an effort to attract and increase the black market into Harley riders. Their marketing strategy was different as it had done very little above the line advertising, dealers were given freedom to determine their own promotional activities modified to their own client’s needs and demands. Classification: Specialty goods – Customers are willing to make an extended search to find Harley and in some cases, might be willing to travel 20 or 30 KM to find the bike. â€Å"Marketing mix† is a general phrase used to describe the different kinds of choices organizations have to make in the process of bringing a product or service to market. The Product which is one of the 4P’s is used in defining the marketing mix and is categorized into 4 pillars namely Product Mix; Product Design; Product Development and Product Life Cycle (Kotler & Keller, 14th Edition) 1. PRODUCT MIX: Product policy lies at the heart of the marketing mix and encompasses all qualitative aspects of the products offered. Product-mix refers to the range of products offered by an institution. Offering products that are valued and demanded by customers is key to the success of Harley in South Africa. 2. PRODUCT DESIGN The goal of product design is not to create a different product to satisfy every possible client need. Harley should design products that respond to several different needs with only a few variables. Product design variables must be appropriate for the markets that the Harley has decided to target. 3. PRODUCT DEVELOPMENT Product development is the process of continually refining client-oriented products. It includes several phases, such as exploring customer needs, screening ideas, evaluating products through pilot testing, revising product  design based on the results and finally, launching the products. All of these phases are intertwined. 4. PRODUCT LIFE CYCLE Below is the summary of the four phases of the Harley product life cycle which include introduction, growth, maturity and decline. Core Benefits of owning a Harley: * Harley members have an enduring relationship built on trust and dependability supported by good service and meaningful advice as most of the riders especially females had no technical capabilities of some of the riders. * Become part of the Harley family which include meeting with business associates, share a cup of coffee with new riders and also talk to a friend. This has made most riders to have a â€Å"sense of belonging†. * Harley offer in-house finance and insurance program for riders / customers. * A full one-year membership in the Harley Owners Group (H.O.G) comes with every purchase of a new, unregistered Harley motorcycle. * Associate  memberships for H.O.G family members and passengers also benefit and become part of the Harley family membership. * Owner’s memberships are renewable at a discount and they can also become a member for life. * Full access to the company’s website, magazines each year, and a subscription to the special member publication, toll-free customer service and even a touring handbook for trip planning. * Harley also organizes and sponsor special events for H.O.G members including bike parades. * Analysing the Brand equity of Harley Davidson: When purchasing a Harley, the customer is endowed with an added value of a sensation of freedom offered by the product, the sense of belonging and a sense of exhibitionism offered by a Harley. Harley Davidson does not market the functional purpose of the bike but rather the emotional and psychological attributes of freedom and belonging. The success of the marketing approach and achievement of brand promise of such psychological attributes are well evidenced by the successful financial performance of Harley Davidson. The following case facts indicate that Harley commands higher prices, market share and profitability: * Steady share of half the USA heavyweight motorcycle market in 2006; * Annual growth in unit sales in South Africa had averaged 46% over the past few years. * Harley still held the majority share in SA market, an estimated 67%. The above indicates that Harley Davidson has strong brand equity credentials. We can further analyse the brand equity of Harley Davidson by applying one of the Brand Equity Models, ‘The Brand Resonance Model’ (Kotler and Keller YEAR) and applying the 6 fundamental building blocks of the resonance model to Harley Davidson: Building brand Equity The right brand knowledge structures targeted at the right consumer can build substantial brand equity (Kotler and Keller YEAR). An analysis of how Harley uses the 3 brand equity drivers (Kotler 2014) to build brand equity: 1. Brand elements – Harleys brand benefits are less concrete (freedom, sense of belonging etc) and thus it ensures that its brand elements focus on emotional and psychological attributes. E.g. slogans such as â€Å"The fun is not in the destination, the fun is in the journey†. In addition company marketing themes never emphasize on the bikes mechanical specifications but rather the associated lifestyle for owning a Harley. 2. Marketing activities – product/service – Lifestyle – How do customers make contact with the Harley brand: * Internal Branding – Harley’s primary focuses is on internal branding Harley makes extensive use of marketing through its brand community, the H.O.G. H.O.G members have a consciousness of kind† or sense of felt connection to Harley. i. H.O.G. as a channel for internal marketing has proved to be more effective than Harley’s external  marketing campaigns. ii. HOG is not organic but company-sponsored and facilitated because it’s one of the main and primary marketing activities. iii. H.O.G is a business strategy. The entire business model supports the H.O.G. iv. Harley’s cultivation and engineering of the H.O.G plays a significant role in growing and strengthening the brand * Individual Customer marketing v. Harley places a lot of marketing attention and focus on the individual customer. Significant investment is made towards dealerships being well equipped to cater for H.O.G meetings, vi. High individual customer focus pays off in terms of, significant sales arising from repeat customers, accessories, customisations of initial purchase, trading upwards after initial purchase etc. vii. Individual marketing to women on a personal basis as they walked into the store with their husbands or partner’s. This was successful in building brand equity amongst female customers. * External Branding is minimal. Harley does not do much mainstream advertising. This has a benefit of cost saving from not having to rely heavily on mainstream high cost advertising channels. Harley prefers to grow through existing dealerships. For example, Dealerships are equipped with coffee areas where staff can connect with customers that walk into the stores. 3. Leveraging secondary associations * Harley frequently associates itself with charity rides and motorcycle events. This allows it an opportunity to build on its brand promise of exhibitionism and belonging While applying the logic of the brand value chain (Kotler 2014) backwards, high profitability & market share arise from strong customer awareness and customer associations, which in turn arise from successful marketing programme investment. It could be inferred that Harley has generated valuable return from its marketing approach consistently over a period, indicating successful brand equity building over the years. Target Market: Harley Davidson’s new target market is the, ‘Black Diamond’. This has been their focus as they believe this market has potential. In 2007 the market totalled 2.6 million, while they managed to make sales totalling 709. This meant they had 27% of their target market. This was a drop when compared to the previous year. Post 1994 this target market has had opportunities that did not exist before. We also saw the emergence of BEE, which continues to make Black people more financially stable. This therefore makes this market an ideal market to focus on. Market profile: As much as the female rider target market is growing (28% by 2007) and has potential Harley needs to understand that there are still cultural issues that this market has to deal with. Such issues include that fact that for the black community for a woman to drive a motorcycle it might be not acceptable. Therefore, this would need Harley to come up with strategies to deal with this cultural perception in order for them to benefit from this market. Future product policy: Product Portfolio: Harley Davidson has managed to introduce accessories which are priced differently. This works as those that cannot afford to buy the motorcycles can still settle for other biker accessories thus improving margins. Harley needs to continue to widen its product mix. Usually a biker will buy one bike unless they can afford to buy more, therefore for Harley to continue gaining from this consumer they need to also focus more on their accessories which not only bikers like but also non bikers and family members. It was mentioned that 70% of the purchasers were non bikers. Harley however needs to be careful that its product system does not disadvantage its brand. This is seen as an exclusive brand and one needs to be careful that a product diversification does not bring down the value of the brand and result in consumers perceiving it as cheap. It is therefore important that we keep the current product portfolio as exclusive as possible to protect the brand. With the increase in fuel prices, Harley might need to consider a two-way stretch where they might need to produce cheaper motorcycles which are more  fuel efficient to encourage people who might not want to consider investing in a Harley due to costs. Strategies for growth: Driving in a Harley club is a spectacular moment, whether or not the bike itself was bought for show. Cruisers are differentiated products and Harley is the leader in that market but that is a double edge sword as its guaranteed popularity and high expectations as a result. They are effectively selling a lifestyle and for more people to buy into it and to keep those on board they need to focus on strengthening the product differentiation, design, brand and service differentiation. Bikes as an extension of personality and customers will associate with a product that delivers on the highest promise. The design of the bikes and features that are most useful and necessary to the rider are important, the customisation has resulted in unique end products for each customer, the quality in terms of performance and conformance need to me maintained at a level above the competition. Because customer needs and tastes vary, the service levels required to keep customers happy also varies, the service dimension of the business is therefore important in creating a strategy. By creating awareness about the product and pricing mix and different after sales service options available to the customer (delivery, training, consultation, HOG, maintenance and repair options), Harley Davidson SA can bridge the information gap and appeal to a larger market. Targeting the Black diamond: This is one of the fastest growing segments in the South African economic context, the majority being young and qualified and earning a more than descent constant salary. Mostly growing up post apartheid, this group is less stereotypical and more adventurous and likely to try new things than was previously not associated with the age segment. This is the new financial muscle of the South African economy and Harley Davidson should explore it purely as a potential market for its affluence and exploratory capacity if not for its perceived desire for opulence and status. As a product that provides pleasure, fun and value, there is no reason not to tap into this virgin market that hasn’t yet grasped its stance or identity  relative to the previous politically influenced generation. Harley-Davidson Services According to Kotler and Keller, †The customer will judge the offering by three basic elements: product features & quality, services mix and quality, and price† (Refer to Fig 12.1). In our technologically age it is now easier for any company products to be replicated and even produced much cheaper too. This makes the element of â€Å"service quality and mix† very important to marketers. The service quality and mix Harley-Davidson offers to its customers will be a source of competitive advantage. The customer value hierarchy diagram places an ‘augmented product’ at a very high level (Fig 12.2). Customers will value an augmented product because of its additional features and services that come with it. Harley-Davidson should aim for service differentiation at all stages of the buying process and after purchase: (Ordering Ease, Delivery, Bike-riding training, customer consulting, maintenance and repair). The customer service personnel employed by Harley-Davidson will affect the quality of service. The company would need to ensure that they hire and train the right people for the jobs. Employee satisfaction would be critical to making sure the employees have a positive attitude as they work with customers. The marketing department at Harley-Davidson has to understand the needs and wants of their customers in order to satisfy them. Customers are concerned with reliability, service dependability and maintenance costs of the motorbike. A service-quality management system would also need to be set up plus monitoring systems to ensure that all customer complaints are handled properly.

Thesis Proposal Social Media Marketing Plan for Loop

Social Media Marketing Plan for Loop - Thesis Proposal Example thesis proposal for e-marketing plan about Loop, World’s first mobile wallet that links cards, and provides competitive analysis and feasibility study about its e-marketing targets. Situation analysis is one of the most essential components of en e-marketing plan. It provides a comprehensive overview of a company’s current situation related to marketing activities and it can help the firm identify and focus on the key variables in terms of revenues, profitability, competition and performance (Smith and Taylor, 2004). Internal and external environmental analysis with help of tools such as SWOT will be used for conducting environmental scanning of Loop’s e-marketing activities. Loop, a recent project developed by Will Graylin and George Wallner, will be an amazing experience for all customers worldwide as they can store and organize all their cards on their Smartphone to be used in retail and other major outlets. Loop is going to pioneer linking of cards to Smartphone for customers’ shopping purposes. Using e-marketing strategies for promoting it worldwide will certainly open greater opportunities of wider marketing. The SWOT and environmental analysis of Loop will focus strengths and opportunities including focus on value creation, customer relationship, wider opportunity of global market, innovation and R&D advantages, growing trends of using cards in stores and people’s perception about safety and security of cards etc. The analysis will also focus on weaknesses and threats such as shopper’s acceptance of linking with Loop, storage and transmission capacities in Smartphone, alliance with mobile Smartphone companies, hacking and spy-ware etc. The main reason why e-marketing continues to create newer opportunities for marketing success is because it transforms marketing strategies to create more customer value through effective segmentation, targeting and positioning and creates exchanges that satisfy consumers’ requirements (Gay, Charlesworth and

Smoking cigarettes and the strenghts and weakness of the theory of Essay

Smoking cigarettes and the strenghts and weakness of the theory of planned behaviour in explaining this behaviour - Essay Example This is a habit and people become addicted to these kind of things very quickly. Among the addiction of things the addiction of cigarette smoking is very common and popular. A approximate number of adults smoking in United States is about 44.5 million. 23% of the high school students are current smokers. The rate of persons who start smoking is more in students than in adults. This is the major point of concern for the health organization to reduce this rate. Some people smoke to make their image glamorous and effective. The person falling in these categories are most from the reel life persons or star personalities. Military also advertises smoking as glamorous part of life and society. This is a kind of irrational behavior of man that forces him to get addicted to such things in life that are harmful to him. He knows that these are harmful but enjoys the addiction. The irrational behavior is the abnormal behavior of person that is related to his addictions. They do not know how to act at some instance. When they are addicted to something they get unconscious in the absence of it. Who is responsible for this kind of action or behavior the person or the environment around him. About the first cigarette every person thinks that he will not be addicted of it but soon when he is used to the smoking environment he starts it slowly and occasionally. The first cigarette offered to him is just the initialization of his irrational behavior. Smoking for the first time is due to the curiosity of the feeling that something is missing in life and that must be filled by smoking. Smoking is also done to equalize his standard with others of his age. They think that smoking creates a glamorous and mature image. Even in the early stage of smoking majority hates the taste of cigarette but due to the irrational behavior of smoking it makes them feel satisfied of smoking. With first few cigarettes one thinks he would not get addicted to smoking since he is smoking only one or two in couple of days but then sitting in the environment it gets doubled and the person becomes addicted to it very soon. Even then he tries to quit smoking that becomes difficult for him. Then if someone offers you a cigarette you cannot stop yourself from smoking. This forces a person for irrational behavior of smoking and makes him addicted to the heinous act of smoki ng. Smokers have a basic habit of smoking at certain interval or at certain time like in the morning of after having dinner or such time. This makes him slave of cigarette and cannot quit at these times. In early stage of smoking person smokes in group but then individually needs cigarette at certain interval. He becomes dependent on smoking or cigarette. At

PRESSURE SORE MANAGEMENT IN ADULT PATIENTS Essay

PRESSURE SORE MANAGEMENT IN ADULT PATIENTS - Essay Example Furthermore, just as there are different terms for the same health care challenge there are a wide range of interventions that have been used over a long period of time in the management of pressure sore, with some even extending into the exotic in the form of magic potions, as the search for the right intervention in the management of pressure sores carries on (Ayello et al, 2008). The body of knowledge on pressure sores currently has expanded into a large volume of literature that is used as evidence in developing intervention strategies for pressure sores. Yet, quite often the value of the evidence received from research on pressure sores is quite often undermined by the poor research design, with particular emphasis on methodically sound empirical investigations and randomized controlled studies. This has hampered the expanding of the right understanding of pressure sores and the taking of correct informed decisions in the management of pressure sores (Ponto, 2005). The true inci dence and prevalence of pressure sores also remains a puzzle. ... These risk factors are classified under different heads consisting of medical diagnoses, co-morbidities and earlier medical episodes, patient demographics that include advanced age, anthropometric status, physiological status, nutritional status, functional status, psychological status, social behaviour and quality of nursing care. From the perspective of the importance of pressure sores to adult nursing two key aspects stand out in the risk factors associated with pressure sores. The first aspect is that many of the risk factors associated with the development of pressure sores can be found in a large proportion of the adult population in society, with particular emphasis on the elderly segment. The second is the inclusion of the quality of nursing care in the risk factors for the development of pressure sores, with the obvious implication that when nursing care is deficient or lacks the proper care elements, there are enhanced chances in the pressure sores overwhelming the nursing care provided to increase the negative outcomes for the patients (Bergstrom, 2005). In the upkeep of the health of society there is the need for greater emphasis in adult nursing, which stems from the rising trends in the elderly segment of population. Developments in the field of medical science have resulted in increased longevity of life, which is an important factor in the elderly population segment becoming the fastest growing segment of population. In 1980 the United Nations (UN) had forecasted that the number of elderly individuals above the age of 65 around the world would rise to 760 million in 2025. By 1999 the UN was forced to change the estimates of the elderly population above the age